Job description and activities
An advertising account manager has ultimate responsibility for a number of accounts, manages the work of advertising account executives and is the key person in charge of budgets and administration.
The work varies from agency to agency, but usually involves:
- managing a portfolio of accounts, usually the agency’s largest accounts, for major high-profile clients and top business leaders;
- dealing with all aspects of a campaign;
- using an existing network of industry contacts to generate revenue;
- leading and training other members of the account team;
- managing the work of account executives;
- leading project management activity;
- ensuring necessary actions are undertaken by the account team;
- building a ‘territory’;
- achieving sales targets;
- delivering sales presentations to high-level executives;
- attending client meetings;
- maintaining and expanding relationships with existing clients;
- completing administrative work, as required.
The position of advertising account manager is usually attained after a few years’ experience in the role of advertising account executive.
Source: Prospects.ac.uk
